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+--- Thread: [Fluff] Marketting, y'know (/showthread.php?tid=3021)
[Fluff] Marketting, y'know - Dartz - 10-25-2014
Actually a result of me trying to practice something from a training course in the job. Small businesses.... multiple hats
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To: "Jet Jaguar"
From: "Andy Okemba"
SUBJ: Final Draft of Asagiri campaign
Hi Jet,
I've got the final draft of the campaign together. We'd just like to sort out a few things before we go ahead and pull the trigger.
Anyway, first thing's first. Like we discussed with the Three Rings, what yous're doing wrong is that yous're focusing in too much on what it does, rather than who does it. People don't buy the product, they buy the people, and the image of the people who make it. They buy why you do things first, then how you do them, then what you do. So we Start with Why and let your passions show.
I think our copy text captures this nicely.
Quote:We are Asagiri
We believe in speed.
We believe that every great advance in history has been built on the advancement of speed.
We don't believe in just pushing the envelope, we believe in shredding it.
We are the ones for whom it is never fast enough.
So we make things that go faster.
JF-21 light racer - The distillation of speed.
Mz-23 Judy Heavy Motoroid – the fastest 2 wheeled motoroid in Fenspace.
RF-047 Kulbit - Winner of the 2024 ARR Warbird's Championship.
RF-155E - Fenspace' fastest computer system.
Order Here.
We'll keep the common text, accompanied by one of seven images of each vehicle. We'll add an image of Ms. Haur to the Kulbit, along with a quick note that it's a championship winner. We'll use that image of yourself with the Motoroid, to play off your reputation as a Cyber, and your association with Bubblegum Crisis. That's a small enough fandom, but one worth targetting nonetheless. We'll also add the other two into the mix.
We'll split the campaign between two core targetting groups. The first will be the Racers and those with an interest in Racing. The second will be the older Fans with money to spare, a mid-life crisis and maybe who might remember the Bubblegum Crisis anime, or is a fan of such.
That gives us our core Demographics.
Based on Mrs. Haur's popularity curves, we'd suggest focusing 40% of the budget on the Kulbit. Halo effect should also raise interest in the other craft especially amonst those who can't afford an outright racer. We're looking at targetting the following groups
1: Crystal Millennium members who female, and are also fans of ARRR. And are over 16 years old.
2: Crystal Millennium members who are both female and male, and who have recently searched for the Keywords 'Stonewell-Bellcom' or 'Black Aeronaut technologies' or derivatives
3: Fenspace males and females with an interest in high-performance spaecraft (Based on tracked subscription lists, search history and previous registration records)
4: Former combat pilots.
Based on yours, we'll focus on the motoroid
1: Men and women aged between 40 and 60 years, living in places which have a active roads, and are fans of Bubblegum Crisis
2: Members of law enforcement agencies in cities, of high rank, who have been searching for the keywords 'Tachikoma', or 'Motorslave', 'Motoroid', 'Heavy Gear'
3: Residents of Marsbase Sara.
4: Men and women between the ages of 17-30 with points for speeding or other motoring offences.
5: Cybers.
6: Members of law enforcement agencies with cybernetic enhancement, or Panzer Kunst training.
The RF-155E will stand on its speed
1: Members of the Hacker Underspace.
2: High ranking members of Great Justice partners.
3: Individuals searching for Blackbird or Valkyrie-L types.
4: Members of the Hacker Underspace with Pilot's Licenses
5: Anyone who owns a Blackbird.
We won't be directly marketing the JF-21. The halo effect should guide customers to the older spacecraft, especially ones who don't have the budget for the halo models.
All going well, we're estimating the campaign will stat to get traction after about a month. You'll need to keep up your own social media participation alongside the campaign. If you can make it through the next two months without a major controversy then it should take hold. A viral video, or another record attempt will only add to the effectiveness. All we need now is confirmation of payment, and we're ready to pull the trigger!
Thanking you again for choosing SpaceDream Advertising.
Andrew Okemba
SpaceDreamAdvertising
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Making your dreams
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--m(^0^)m-- Wot, no sig?
- ECSNorway - 10-30-2014
Quote:Based on Mrs. Haur's popularity curves, we'd suggest focusing 40% of the budget on the Kulbit. Halo effect should also raise interest in the other craft especially amonst those who can't afford an outright racer. We're looking at targetting the following groups
...
2: Crystal Millennium members who are both female and male, and who have recently searched for the Keywords 'Stonewell-Bellcom' or 'Black Aeronaut technologies' or derivatives
Mwahahahaha.
--
Sucrose Octanitrate.
Proof positive that with sufficient motivation, you can make anything explode.
- Dartz - 10-31-2014
Well, when you don't have much money to spend on advertising, you have to be selective in your targets....
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--m(^0^)m-- Wot, no sig?