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Their target demographic doesn't buy much, they get their parents to get it for them. Parent's that would buy a My Little Pony DVD box set if it was available, especially if it came with an exclusive pack-in item. Then there's the collector market, which would go nuts if it was a retailer dependent exclusive pack-in item.
I checked Ah My Goddess on 'your' itunes store: US$36.99-38.99, which appears to be a regular pricepoint for some series.
Their target demographic doesn't buy much, they get their parents to get it for them. Parent's that would buy a My Little Pony DVD box set if it was available, especially if it came with an exclusive pack-in item. Then there's the collector market, which would go nuts if it was a retailer dependent exclusive pack-in item.
I checked Ah My Goddess on 'your' itunes store: US$36.99-38.99, which appears to be a regular pricepoint for some series.