I don't really know what to say about the whole NewType -> PiQ fiasco, really. Someone somewhere in ADV dropped the ball, and that's all there is to
it.
I personally hadn't paid a lot of attention to anything that came out in magazine format.. But glancing over the description of the magazine, it looked
like they made an attempt to broaden their demographic, which was likely a big mistake right then and there. A loss of advertising money suggests to me that
they failed to pitch the changeover very well to the people who had bought ad space.
Mismanagement, gotta loathe it.
- Grumpy Uncle Gearhead
it.
I personally hadn't paid a lot of attention to anything that came out in magazine format.. But glancing over the description of the magazine, it looked
like they made an attempt to broaden their demographic, which was likely a big mistake right then and there. A loss of advertising money suggests to me that
they failed to pitch the changeover very well to the people who had bought ad space.
Mismanagement, gotta loathe it.
- Grumpy Uncle Gearhead