It's a reality show. It's just that contestants are competing on 'creative talent' - from what I gather, they're talking about, say, marketing skills, design abilities, and so on.
Looks like it's a tie-up between Channel V and Star World. Mainly Channel V. HP's just the chief sponsor - it shouldn't really be considered a 'HP contest'. The production seems to be done by Channel V - and certainly the show will be hosted by their people.
Channel V's kinda like an Asian MTV. I think they might actually be a subsidiary with a different brand name. But think MTV and you've pretty much got it.
Chinese Asian, it should be said...Channel V's moderately popular in markets like Hong Kong, and well...Singapore. Star World's more popular in India though, I believe. Anyway, I know a fair bit about 'em. They do live promos and roadshows in my hometown, see.
Channel V is multilingual, and Star does English programming, so it's likely this will be an English show.
-- Acyl
Looks like it's a tie-up between Channel V and Star World. Mainly Channel V. HP's just the chief sponsor - it shouldn't really be considered a 'HP contest'. The production seems to be done by Channel V - and certainly the show will be hosted by their people.
Channel V's kinda like an Asian MTV. I think they might actually be a subsidiary with a different brand name. But think MTV and you've pretty much got it.
Chinese Asian, it should be said...Channel V's moderately popular in markets like Hong Kong, and well...Singapore. Star World's more popular in India though, I believe. Anyway, I know a fair bit about 'em. They do live promos and roadshows in my hometown, see.
Channel V is multilingual, and Star does English programming, so it's likely this will be an English show.
-- Acyl