Hmm... I was skeptical of the technique. And of the business. I'm more convinced the technique will work after reading the article and seeing what they actually plan. It's NOT a whole sandwich pre-made stuffed into a can. It's the ELEMENTS of a sandwich stored in a can. The bread, the peanut butter and jelly, (or the meat and cheese) all stay in their separate packages within the can. You pop the can, take the stuff out and build your sandwich. That doesn't sound too bad actually. Sounds like an extension of Kraft's "Lunchables" packaging.
I'm still skeptical of the ability to sell the concept though. I mean, you say/think "sandwich in a can" and the immediate reaction isn't positive. I don't know how you'd change that. But then I'm not a marketing executive.
But technically I'm sure it could be made to work.
I'm still skeptical of the ability to sell the concept though. I mean, you say/think "sandwich in a can" and the immediate reaction isn't positive. I don't know how you'd change that. But then I'm not a marketing executive.
But technically I'm sure it could be made to work.