If I read it correctly, what goes on is you host your own personal 'page' of it on your site, and it has all sorts of link-ins to be aware of your friends who are hosting it on their own personal sites.
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"You know how parents tell you everything's going to fine, but you know they're lying to make you feel better? Everything's going to be fine." - The Doctor
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"You know how parents tell you everything's going to fine, but you know they're lying to make you feel better? Everything's going to be fine." - The Doctor