Jean-Claude Van Dammmmmnnnn...
Just who is this ad targeting? I'm not in the habit
of buying Volvo 18-wheelers, but I think it speaks to the precision of
Volvo steering, in general. And, if not, score one for brand
recognition. And, Jean-Claude’s hammies. Yikes!
A little bit of the how’d-they-do-that? Apparently, in one take.
Just who is this ad targeting? I'm not in the habit
of buying Volvo 18-wheelers, but I think it speaks to the precision of
Volvo steering, in general. And, if not, score one for brand
recognition. And, Jean-Claude’s hammies. Yikes!
A little bit of the how’d-they-do-that? Apparently, in one take.
Quote:Part of Volvo Trucks’ “Crazy Stunts With Our Trucks”
promotional campaign, this effort was apparently the first time JCVD had
attempted his trademark stretch between two semis moving in reverse —
and for those who doubt, Volvo maintains there’s no computer-generated
trickery or reverse filming underway. (That it demonstrates “Volvo
Dynamic Steering” more than the awesomeness of the muscles from Brussels
can and will be argued by future generations, but do note that the
trailer on the semis stay straight while backing up.)
To pull it off, Volvo commandeered a closed airport in Spain and
waited for sunrise. Van Damme, being Van Damme, needed only one take to
make it work.