I think that what was really the final nail in the coffin was when one of the company owners was killed in an accident involving one of the off-road models. Apparently he rode it right over a cliff and into a ravine.
http://www.nbcnews.com/id/39377851/ns/wo...liff-dies/
http://www.nbcnews.com/id/39377851/ns/wo...liff-dies/