for a couple real life examples of that sort of thing, there's 'Taco Tuesdays' or other weekly traditions. Local movie theatres in my area typically discount tickets a few dollars on Tuesdays, encouraging greater attendance those nights. Likewise a nearby radio station (WRIF in Detroit) has "Twofer Tuesdays, where they play 2 songs by the same artist in a row all day (another local station used to do 'Tripleshot Thursdays, 3 songs in a row, but discontinued it a few years back)
All The Tropes Wiki Project, Part XXIII
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