There's a logic to rebranding after a company has had it's brand seriously damaged.
However, in this case, it's not a sign of it making a new start, it's a sign of doubling down.
In terms of branding and business decisions?
It's going to be bigger than New Coke.
However, in this case, it's not a sign of it making a new start, it's a sign of doubling down.
In terms of branding and business decisions?
It's going to be bigger than New Coke.