Even more oddities spotted in the news

[robkelk]

... but, well, commercial. Catching people's attention is literally the sole reason for its existence. ...

That isn't how advertising works... at least, not how effective advertising works. (Or anything else, for that matter. If "catching people's attention" was all it took to be successful, all I'd need to do to be a successful writer is come up with a couple-dozen really good titles and not bother writing the stories that go with them.)

If an ad doesn't keep people's attention even after seeing, hearing, or reading the ad, then it has failed.

If an ad doesn't make the target audience want to accept and follow up on your message (whether the message is "buy this", "vote for me", "act the way we want you to act", or something else), then it has failed.

The Apple ad definitely succeeded in the first part -- people remember it, and at least one reputable news agency has written a story about it.

The Apple ad has failed in the second part -- people in the target audience do not accept the message.

One out of two isn't good enough. It's a bad ad.