Why I will be boycotting Lego because of their boycott of the Daily Mail

[Spoilsport]

There are 2 linked issues. The first is Lego not supporting the Daily Mail.  *snip* The second issue is Lego publicly supporting a communist hate group*snip*.

Finally am I a hypocrite for boycotting Lego because of its support for a boycott? Quite possibly.  I would argue that I am only following Lego's own advice - if you don't agree with the political aims of a company then you shouldn't do business with them and I don't agree with Lego's views but I will leave that for any rules lawyers to argue.

Mark

IMO, no, you are NOT a hypocrite for choosing to not associate or do business with LEGO.

You ARE a hypocrite for presuming Lego doesn't have the right to freely dissociate from the Daily Mail, in pursuit of Lego's own interests (public image, f'rinstance.) Noone should be forced or coerced into an association they don't want, for whatever reason they don't want it. Likewise, you ARE a hypocrite for presuming Lego doesn't have the right to stand with others with a clear, stated purpose with which you don't agree. What's the point of free speech if we're all supposed to say the same thing?

Are you the "communist hate group" here? Or are you smashing presses, right now? Does it bother you when others express the same rights, but at purposes counter to your own? Is civility beyond the scope of your "perfect world" view? If you are, if it does, if it is, you've gone beyond hypocrite, and on to zealot.

Tory MP Andrew Bridgen, a leading campaigner for Brexit, last night criticised Lego’s decision as an attempt to influence the free press. He said: “Lego can place advertising where they wish. But with the free press no company should expect their advertisements to influence a newspaper’s editorial content or line."

Really, Bridgen? Sadly, Bridgen (also) failed to recognize that the advertising entity's image reputation and business can be damaged through association by the editorial brand of a paper. The Daily Mail is perfectly free to find other companies comfortable with their editorial brand, it just won't be Lego. And if the Daily Mail believes what Lego did was in violation of their limited-run legal agreement (i.e. contract, which I have since read expired at term), they are more than capable of bringing in real lawyers.

I'm just off-put by the idea that Lego didn't investigate better before entering into the limited-run deal in the first place; it isn't like the Daily Mail's brand changed radically over Brexit. Did it?