It only took me a minute to figure out Cheoptics. There's nothing revolutionary there, and it's certainly not holographics -- it's nothing more than a free-standing implementation of Pepper's Ghost, best seen these days in the tea party room of Disney's Haunted Mansion. The giveaway was the inverted pyramid shape, the stray light on the supports, and the talking head's comment that ordinary film content can be used. Each side of that pyramid is just a sheet of glass, directly beneath which is a very bright projector.
-- Bob
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Then the horns kicked in...
...and my shoes began to squeak.
-- Bob
---------
Then the horns kicked in...
...and my shoes began to squeak.